The Most Unique Corporate Gift: Shortbread Cookies
Have you ever thought of using a cookie as a way to market your business or corporation? How about showing your staff the appreciation they deserve? With these delicious vanilla shortbread cookies, everyone will be sure to remember you by name!
At first glance, shortbread cookies might not seem like the most obvious choice for a corporate gift. However, these delicious treats can be a great way to show your employees how much you appreciate them. Here are a few reasons why these cookies can be used in your business and how to implement them in ways you would never have thought of.
Client Gifts
Shortbread cookies can be used as a gift to clients. They make the perfect thank you gift during holidays or just because! Ask Disney themselves! In 2021, when the world was shut down, and their guests couldn't attend the Oscars during the pandemic, Disney sent these cookies with the customized message "The Oscar goes to..." so their guests could stay at home to taste the delicious cookies while watching the event live. This added an interactive layer to keeping people engaged and connected to the Oscars when a pandemic occurred. Many non-profits also use these cookies to thank their donors for their generosity.
Employee Rewards
Companies are always looking for new ways to make their employees happy and add extrinsic rewards so they will feel valued. Office parties, birthdays, and retirement gifts provide excellent opportunities that allow companies to show how much they care about achieving success with each person on staff!
They are also safe cookies to purchase because the taste reaches a diverse amount of people since vanilla is arguably one of the world's most popular flavors. No matter how stressed out or busy your employees are, they will enjoy taking a break to enjoy one (or two) of these delicious treats.
Tradeshows
These cookies are small, edible tokens that give users something new or exciting when they make a purchase. Companies can use them as innovative ways to reach out and interact with potential clients. To see a cookie with a business name or cute message is unique and often impresses attendees because of the creativity.
This is also something small that can be added and enhance your business-customer connection without breaking your budget. Marketing is about standing out and instilling a message that helps people directly relate to your business and brand. Imagine if you stimulate their tastebuds while doing that! They will be more inclined to remember your name.
In-store Events
These delicious cookies can also be used for food marketing at in-store events. The skincare brand "Fresh" have used these cookies in New York and were a great hit! Other ideas for incorporating the cookies are to use them at a pop-up stores because they are individually packaged, which makes them easy to hand out to customers. You can customize the cookies to your liking with your logo, fun messages, or phone number. Think of it as an edible business card!
Another benefit of food marketing is that it's a great way to get people talking about your business. If you hand out samples of your product at a trade show or community event, people will be sure to remember your name when they're looking for what you're selling. And word-of-mouth is one of the most powerful forms of marketing there is. When people hear about your business from a friend or family member, they're much more likely than strangers to give you a try.
Meetings or Conferences
Let's face it, one of the main reasons anyone would want to attend a meeting is for free food. Shortbread cookies are some of the best. They are perfect for satisfying any sweet tooth and go great with coffee or tea. Your clients and colleagues will appreciate the gesture, and they will be more likely to engage in the meeting or do business with you.
Shortbread cookies are also a great way to show that you are professional and serious about doing business. They send the message that you are prepared and that you care about making a good impression. This can go a long way in helping you close deals and forge lasting relationships.
People love food – it is a fact of life. And what's not to love about cookies? They are delicious, portable, and easy to eat on the go. That makes them the perfect treat for busy people who are always on the go. By giving out cookies at your next event or meeting or as a client gift, you will be sure to make a lasting impression on your customers and employees. These delicious treats are perfect for any occasion and are sure to be enjoyed by everyone in the office. So next time you are looking for a corporate gift, don't forget about shortbread cookies!